Only 42 per cent of businesses and 38.9 per cent of small businesses write a blog, according to the Office of National Statistics. If your business is among this number, why not make 2018 the year when you take the plunge?
Here are five brilliant benefits of blogging as a business.
1. Share your expertise
Write blog posts that offer advice, inspiration, tips and solutions and customers will begin to see you as their go-to expert, visiting your blog and website repeatedly. Don’t let someone else become the authority on your specialist subject!
2. Power your social media
Your blog posts are a ready-made source of shareable social media posts, so always share your latest posts on Facebook, Twitter and Instagram. As you build a social media following, you’ll find that your followers click through to your website in order to read your blog. Once they’ve devoured this, they’re likely to have a peek at your latest products too!
3. Create connections
Engaging with customers who have commented on your blog post or responded to it on social media, gives you the chance to receive valuable insights and feedback. If you reply in a polite, helpful way you’ll build customer loyalty that lasts. And of course, happy customers are perfectly positioned to recommend you to new ones!
As your blog grows, it’s worth creating connections with other influential bloggers relevant to your business. Invite them to write guest posts and ask them to review your best products. Online retailer dotcomgiftshop do this brilliantly, giving influential lifestyle bloggers the chance to review their products and share them with their fans.
4. Show some personality
Customers love finding out about the people who make their favourite products and what goes on behind the scenes, so don’t be afraid to have a bit of fun with your blog posts. You could tell your story, share successes, offer solutions to common problems and run competitions. Try to keep things light by adding a touch of humour.
It’s also worth spicing things up a little by varying the type of blog post you write. Reviews, listicles, case studies, infographics, videos and practical guides will all keep your customers visiting regularly. Don’t forget to include plenty of high-quality images too.
5. Be search engine friendly
Google loves keyword rich content that’s relevant and regularly updated, so getting into the habit of blogging can only be good for your page ranking.
Before you start work on each blog post, choose a relevant keyword/phrase and include it in your title, your headings (especially H1 and H2), your first and last sentences and your blog post URL. You should also include it in your meta description.
Ready to get going? Then why not kick things off by creating a content plan that will see you through your first couple of months? Write your first few posts before you begin blogging and you’ll have plenty of time to connect with customers and build your following. Good luck!